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Act-On Software

International Email Privacy & Consent Requirements

AUDIENCE: Administrators, Marketing Users
OBJECTIVES: To provide a high level overview of global email requirements and specific consent and permission barriers.

North America

COUNTRY

EXPRESS OPT-IN CONSENT REQUIRED?

OPT-IN TIME LIMIT?

OPT-OUT NOTICE REQUIRED?

TIME LIMIT TO PROCESS OPT-OUT?

PHYSICAL ADDRESS REQUIRED?

United States

No

Forever until withdrawn

Yes

10 business days

Yes, corporate postal address

Canada

Yes

Forever until withdrawn

Yes

10 business days

Yes

COUNTRY

EXPRESS OPT-IN CONSENT REQUIRED?

OPT-IN TIME LIMIT?

OPT-OUT NOTICE REQUIRED?

TIME LIMIT TO PROCESS OPT-OUT?

PHYSICAL ADDRESS REQUIRED?

Belgium

Yes

Forever until withdrawn

Yes

Within reasonable time

Advised but not mandatory

Czech Republic

Yes, other than current customers

Forever until withdrawn 

Yes

Immediately

No, but valid email address required

Denmark

Yes

Forever until withdrawn

Yes

No time limit

No

France

Yes

Forever until withdrawn

Yes

Within reasonable time

No

Germany

Yes

Forever until withdrawn

Yes

Two weeks

Yes

Hungary

Yes

Not specified

Yes

Immediately

No

Ireland

Yes

Forever until withdrawn

Yes

Not specified

Yes, and sender identity required

Italy

Yes

Forever until withdrawn

Yes

Within reasonable time

No, but contact data required

Netherlands

Yes

Forever until withdrawn

Yes

1 month

Yes

Norway

Yes, other than current customers

Forever until withdrawn

Yes

No time limit

No

Poland

Yes

Forever until withdrawn

Yes

Not specified

Yes

Sweden

Opt-in required for B2C email

Forever until withdrawn

Yes

As soon as possible

Yes, but not necessarily from within the country

Switzerland

Yes

Forever until withdrawn

Yes

Not specified

No, but sender identity required

United Kingdom

Yes

Forever until withdrawn, unless otherwise specified 
in the opt-in notice

Yes

Not specified

No

COUNTRY

EXPRESS OPT-IN CONSENT REQUIRED?

OPT-IN TIME LIMIT?

OPT-OUT NOTICE REQUIRED?

TIME LIMIT TO PROCESS OPT-OUT?

PHYSICAL ADDRESS REQUIRED?

China

Yes

Forever until withdrawn

Yes

Not specified

No

Hong Kong

No

N/A

Yes

10 business days

Yes; sender's corporate address, name, telephone number, and email address required

Israel

Yes, unless the recipient: gives their contact details address and contact 
during a purchase; chooses not to opt out; or made a 
purchase similar to what 
the email concerns

Forever until withdrawn

Yes

Not specified

Yes; sender's corporate address and contact details required

Japan

No, but if consent isn't obtained, the sender must follow certain regulations

N/A

Yes, in emails sent without permission or a business relationship between sender and recipient

Immediately

No

Singapore

No

N/A

Yes, if the message is unsolicited, bulk, commercial, and electronic

10 business days

Yes

 

COUNTRY

EXPRESS OPT-IN CONSENT REQUIRED?

OPT-IN TIME LIMIT?

OPT-OUT NOTICE REQUIRED?

TIME LIMIT TO PROCESS OPT-OUT?

PHYSICAL ADDRESS REQUIRED?

Argentina

No

N/A

Yes

5 business days

Yes

COUNTRY

EXPRESS OPT-IN CONSENT REQUIRED?

OPT-IN TIME LIMIT?

OPT-OUT NOTICE REQUIRED?

TIME LIMIT TO PROCESS OPT-OUT?

PHYSICAL ADDRESS REQUIRED?

South Africa

No

N/A

Yes

Not specified

Not specified

 

COUNTRY

EXPRESS OPT-IN CONSENT REQUIRED?

OPT-IN TIME LIMIT?

OPT-OUT NOTICE REQUIRED?

TIME LIMIT TO PROCESS OPT-OUT?

PHYSICAL ADDRESS REQUIRED?

Australia

Yes, other than current customers

Forever until withdrawn

Yes

5 business days

No, but contact data required

New Zealand

Yes, other than current customers

Forever until withdrawn

Yes

5 business days

No, but contact data required

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