Measure & Manage Recipient Engagement
AUDIENCE: Administrators, Marketing Users
OBJECTIVES:
Deliverability used to be all about sender reputation. Today, engagement is the most important factor for determining whether your email gets delivered to the inbox – or not.
So it’s crucial to keep track of engagement metrics to ensure the best possible deliverability for your email marketing campaigns. It is easy to identify your engaged recipients within Act-On by reviewing this guide: How to Define a Query “Behavioral” Segment.
To learn more, download the white paper below.
