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Act-On Software

Sender Policy Framework (SPF) Overview

A Sender Policy Framework (SPF) adds a layer of security to your emails. Email providers regard emails as suspicious if they do not pass an SPF check.

SPF is a complex subject, but here's a simple overview:

  • You specify an IP address as one you will use to send emails
  • When you send an email, the recipient's email service checks the IP you listed against the one you're really sending from
  • If the IPs match, the email is considered much more secure; if they do not, it is likely to be marked as spam

Similarly to DKIM, SPF verifies that emails are really coming from you. Your 'SPF record' is essentially a note in your DNS that Act-On has permission to send messages on your behalf. If Act-On is not specified in this SPF entry, most email servers will assume that we do not have permission to send your emails. This means that your messages will automatically be considered questionable and may not be delivered to your recipients.

To set up SPF, please see Required Technical Setup.

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