1. About this course
Communicating with customers is a little different than prospects. Act-On helps you manage this through a feature called Subscription Management. Join us for this course as we talk about the different ways to manage your customer communications using specific email categories. We’ll explore how you can build your subscription management page in Act-On, and how you can build list segments based on your customers’ subscription preferences.
2. Topics covered
- Creating subscription options
- Managing preferences through segments
3. Attract checklist