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Act-On Software

Effective Database Management

AUDIENCE: 
OBJECTIVES:

1. About this course

At this point, you should already have some lists created in your account. You’ve probably even sent emails to them already! That’s fantastic! In this course, we’ll talk about maximizing engagement through list segmentation. We’ll also discuss how non-digital events like trade shows can be captured in Act-On to provide you with a holistic view of your prospects’ history.

2. Topics covered

  • List segmentation
    • Direct
    • Search
    • Query
    • A/B Splits
  • Custom Touch Points

3. Attract checklist

4. Resources

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