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Act-On Software

Deploying Content to Attract Visitors

AUDIENCE: 
OBJECTIVES:

1. About this course

Landing pages are a great way to promote your content, and you can create standalone webpages without knowing HTML! In this course, you’ll learn about building landing pages in Act-On, and report on the activity within the page. We’ll also talk about the importance of A/B testing, and how you can easily A/B test your landing page content to attract more visitors.

2. Topics covered

  • Creating a landing page
  • Adding your web analytics integration
  • Creating promotional URLs
  • A/B testing your landing pages

3. Attract checklist

4. Resources

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