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Act-On Software

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1. About this course

After creating your strategy to attract more visitors to your website, we need to be able to identify who they are by name and email address. This course will talk about the different forms that you can create in Act-On. We’ll show you how to easily create forms with custom fields, so you can learn more about your prospects, build their profiles, and gain their trust. We’ll also talk about using forms to gate your premium PDF content and links.

2. Topics covered

  • Form embed options
  • Creating forms
  • Gating premium content
  • Progressive profiling

3. Capture checklist

4. Resources

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