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Act-On Software

Drive Marketing with Data-Driven Results


McKinsey is reporting that organizations that place data at the center of their marketing decisions see a 15-20% increase on marketing ROI on average. It’s no wonder that marketing efforts are increasingly focused on data-driven results.

In this webinar, George Verey, Marketing Operations Manager, shows us how Data Studio analysis helped the Act-On Demand Gen team use data to optimize their automated programs.

In this recording, we focus on how Data Studio can:

  • Present information in an actionable way
  • Create macro views of data, individual programs, and email subject lines
  • Apply insights to optimize your automated programs

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