McKinsey is reporting that organizations that place data at the center of their marketing decisions see a 15-20% increase on marketing ROI on average. It’s no wonder that marketing efforts are increasingly focused on data-driven results.
In this webinar, George Verey, Marketing Operations Manager, shows us how Data Studio analysis helped the Act-On Demand Gen team use data to optimize their automated programs.
In this recording, we focus on how Data Studio can:
- Present information in an actionable way
- Create macro views of data, individual programs, and email subject lines
- Apply insights to optimize your automated programs