Rachel Rosin, Marketing Programs Manager, and Scott Wolke, Customer Success Manager, both from Act-On Software, explore the world of lead scoring in this recent webinar. Learn how to apply lead scoring to cultivate a tight relationship between sales and marketing by identifying hot leads ranked and scored based on profile characteristics and tracked online behavior.
In this webinar you will:
- Identify the three layers of segmentation: demographics, psychographics, and behavior
- Explore the science of assigning lead score values to different behavior attributes
- Build behavioral data to create a lead nurturing program
- Pinpoint how to engage your buyers through tailored content