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Act-On Software

Email Wizardry: 4 Tactics That Will Leave You Spell Bound


Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the surface of possibilities.

 The tools available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive one.

In this video, Linda West, Director of Digital Marketing at Act-On Software, shows us how to create truly amazing email programs. Learn about:

  • Sending Cool Emails: Adding eye-catching features
  • Using new tools to make your emails magical
  • Integrating social engagement in your email programs

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