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Act-On Software

Deliverability Best Practices: List Segmentation Is Key


You created an award-winning email campaign. The subject line is great, the imagery is eye-catching, and the message is perfect for your audience. But even the most relevant, well-designed email won't get results – unless it reaches the inbox.

That's why understanding the ins and outs of email deliverability and list management best practices is critical for email marketers.

Watch this webinar to learn what you need to know about enhancing your reputation, and using segmentation to create targeted lists, all with the goal of getting more emails in the inbox.

  • What determines whether or not your email hits the inbox
  • Why segmentation is a critical to effective targeted lists
  • What factors into your overall email reputation
  • Refresher of spam laws

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