The fourth quarter is the heaviest email marketing period. So, what can we as email marketers do to ensure our email campaigns are breaking through the clutter and getting into the correct inbox?
Join us as David Fowler, head of privacy, deliverability, and digital compliance at Act-On discusses email deliverability, and provides tips and tricks on sending best practices for the Q4 email rush. We will discuss:
- What determines whether or not your email hits the intended inbox
- Sender reputation and responsibilities
- Top 5 sending strategies
- Refresher of spam laws