Marketers know that Google AdWords is an excellent way to drive traffic to their sites. However, if you are just getting started with Google AdWords, running a campaign may seem a little overwhelming. What does a successful AdWords campaign look like? What’s the secret formula for success?
Ahmad Aggour, Demand Gen Manager, and Matt Flores, Customer Success Manager show you why AdWords Campaigns add value in your marketing strategy, and how to apply these concepts in the Act-On platform.
In this webinar we’ll cover:
- Why use Google AdWords [with Act-On]
- Paid Search vs. Organic Search
- The lead conversion journey
- Additional Google AdWords best practices