Maximizing Inbound Strategies With Act-On Marketing Automation
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Need a little help creating a strategic marketing plan? Or perhaps you’re looking for advice on planning your campaigns? Maybe you just need a few tips for developing a successful content strategy.
Philip Bosley and Allison Kearney of Act-on Software's Professional Services Team will share best practices for implementing a winning inbound marketing strategy in the context of marketing automation. Learn how to delight your audience at every stage of the customer lifecycle!
In this webinar recording, Philip and Allison discuss:
- Personas: Who are your ideal customers?
- Visibility: How to get the most eyes on your message
- Content: It matters -- here's why
- Conversion: From prospects to customers to evangelists