Demand Gen 101: Your Guide to Generating Engagement and Revenue
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Today’s modern demand generation program doesn’t just generate leads; it creates higher quality and actionable prospects, accelerates and converts leads more effectively, and ultimately turns more of those leads into revenue.
By leveraging coordinated and proven inbound and outbound marketing activities, Demand Gen programs can help generate higher revenue from marketing-sourced leads. Director of Demand Generation and Marketing Operations and Ahmad Aggour, Demand Gen Manager, both of Act-On Software share actionable tools and tactics to drive user engagement and fill your pipeline.
In this webinar you’ll learn:
- Why Demand Gen is essential to marketing teams
- Key tools and tactics for successful demand generation programs
- Why Demand Gen can create alignment between marketing and sales organization
- How marketing automation can set the stage for demand generation success