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Act-On Software

The Value of Social Media Marketing


Social engagement is a great indicator of a buyer's interest or a customer's satisfaction with the brand. Act-On now makes it possible for marketers to leverage social behaviors to deliver a more personalized experience. Karra Hendrix, Product Marketing Manager at Act-On is joined by Natasha Aidinyantz from GlobalSign to provide an overview of Act-On’s Advanced Social Media Module.

Afterward, we’ll take an in-depth look at the day in the life of our own Senior Brand Marketing Manager, Jahvita Rastafari, and how she has been using this module at Act-On.

In this webinar we’ll cover:

  • Dashboard analytics displaying audience engagement
  • Advanced management of posting activity enabling targeted social posts
  • Creating activity streams for specific topics where your customers are most active


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