Social engagement is a great indicator of a buyer's interest or a customer's satisfaction with the brand. Act-On now makes it possible for marketers to leverage social behaviors to deliver a more personalized experience. Karra Hendrix, Product Marketing Manager at Act-On is joined by Natasha Aidinyantz from GlobalSign to provide an overview of Act-On’s Advanced Social Media Module.
Afterward, we’ll take an in-depth look at the day in the life of our own Senior Brand Marketing Manager, Jahvita Rastafari, and how she has been using this module at Act-On.
In this webinar we’ll cover:
- Dashboard analytics displaying audience engagement
- Advanced management of posting activity enabling targeted social posts
- Creating activity streams for specific topics where your customers are most active