AUDIENCE: Administrators, Marketing Users
- Understand how message reporting is calculated
- Determine the Clicked Rate in a message report
The Clicked percentage rate is therefore the unique number of people who clicked at least once in a message over the total number of people to whom you sent the message.
There are two industry standards for calculating the Clicked rate in a message report:
- Based on the number of times people open a message
- Based on the total number of messages sent
Act-On uses the second method as it reflects your total target audience; however, you can also view the the Clicked rate based on total opens by downloading the Rollup Report available within the Sent Messages listing.