Your organization has marketing-to-sales business processes by which you engage, qualify and sell to your prospects and customers. Funnel modeling reflects how these processes work by letting you define sequences of funnel stages that prospects and customers flow through. As they meet the defined criteria for each stage, your funnels will track where your prospects and customers are in the sales process.
Track your content engagement by creating campaign funnels or funnels that model your prospects’ engagement with your early, middle, and late stage content for instance.
Funnel reporting allows you to download detailed data and visualize at a high level the number of net new funnel stage members created in a chosen time period. You can compare funnels between different time periods, to see performance over time. You can see the average transition time of populations moving through your funnels. You can filter the report on key data fields, like lead source, country, product line, etc., allowing your funnels to report on multiple dimensions of your marketing and sales operations.