AUDIENCE: Marketing Users, IT Team
OBJECTIVES: Understand what sender reputation is and whether Act-On monitors it
For example, here is what Microsoft says about their particular 'sender reputation' technology:
Sender Reputation is anti-spam functionality that [works] to block messages according to many characteristics of the sender. Sender reputation relies on...data about the sender to determine what action, if any, to take on an inbound message.
Act-On works with major email providers, like Yahoo and Hotmail, to maintain its reputation as a legitimate sender. You can be sure that the email messages you send through the Act-On mail servers are less likely to be marked as spam and may be delivered more quickly by servers that would otherwise limit the delivery rate from high-volume senders.