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Act-On Software

Unengaged Email Recipients: Identify and Manage

AUDIENCE: Administrators, Marketing Users
OBJECTIVES:

Effective email marketing starts with a quality list. Sending to a list that’s free of unengaged recipients in general helps give you a good sending reputation, which is critical in ensuring high deliverability rates.

Many marketers recognize this challenge but find themselves on the horns of a seemingly intractable dilemma – they want good deliverability, but at the same time, they don’t want to reduce the size of their list or give up on inactive recipients and take them off their lists.

To learn more, download the white paper below.

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