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Act-On Software

Creating Dynamic Content in Email Messages

AUDIENCE: Administrators, Marketing Users
OBJECTIVES: Learn how to create dynamic content in email messages

You can define entire sections of your message – including text, hyperlinks and graphics – that will display differently for recipients depending on profile-attribute rules you specify. The Dynamic Content block allows you to launch a single message to your Marketing list and still provide targeted information for each contact.

 More customized responses are provided by a single confirmation email associated with forms or automated programs.

Follow the steps below to insert dynamic content within a message:

  • Click Outbound > Drafts -or- click Content > Templates.
  • Hover over the message, and click the down-arrow > Edit.
  • Click the Design tab and drag the Dynamic Content block into the message composer.
  • Click If [Untitled Condition]
  • Enter a short description for the condition.
  • Click the Contact Field drop-down and determine the field to be used to create the segment.
  • Specify the Condition of the contact field and the Criteria that should be found in that particular Contact Field.
  • If multiple conditions are required for the specific Dynamic Content block, you can add another profile condition using the Add Profile Condition link.
  • Enter an Else statement by clicking in the rich text editor.
  • Click Add Conditional Content to add more Dynamic Content sections within the message.
  • If a contact does not qualify for the Dynamic Content Condition(s), you can specify the content you want them to receive
  • Click Close.
  • Save your message or template.



  • Messages User Guide.
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