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Act-On Software

Creating Email Headers and Footers

 

A default header and footer are always used when you create a new email message. You have the ability to use any of the custom headers or footers that you've created in your Act-On account, or completely suppress them from being used.

Below are some key points to note regarding headers and footers:

Email Headers

When creating a new message, the default header will be used.

To change headers:

  • Hover over Outbound, click New Message. The Compose a Message window will appear.
  • Click Start With a Blank Message or choose from one of the other five options.
  • Click the Use Default Header drop-down to choose from any of your custom email headers or suppress the header entirely
  • Email headers allow your email recipients to view the email in a browser window. Typically, email clients (like Outlook or Gmail) are not as capable as web browsers (like Chrome or Firefox) in rendering HTML, so this allows your recipients to view the email the way it was intended
  • Email headers also provide your recipients with a click-through link at the top of the email message, allowing Act-On to 'cookie' them sooner

Email Footers

When creating a new message, the default footer will be used.

To change footers:

  • Hover over Outbound, click New Message. The Compose a Message window will appear.
  • Click Start With a Blank Message or choose from one of the other five options.
  • Click the Use Default Footer drop-down to choose from any of your custom email footers or suppress the footer entirely.
  • The default footer will always include the profile organization's name and address that you have set up in your Act-On account as well as the Act-On opt-out link. All three components are required to make sure your email messages are CAN-SPAM compliant.
  • If you decide to suppress the footer, ensure that the organization name, physical address of your organization, and the Act-On opt-out link are found somewhere within the body of your email message
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