Your website is the face of your brand – the channel most prospective customers use to find out who you are and how you can help them. It's likely one of your top expenses.
Act-On's Beacon Tracker helps you uncover the channel most prospective customers use to find out who you are, and helps you find out who they are and how you can help them. With Act-On, you go beyond traditional website analytics and drill down to the nitty-gritty of marketing and sales intelligence, answering questions like:
Who is visiting your website?
- Find out which companies are visiting your site before they ever fill out a form
- Use the Anonymous Visitors feature to target likely prospects at those companies
- Learn the referring domains and marketing campaigns that drove traffic to your site
What are they looking for?
- See the pages and content each prospect is viewing, as well as the search terms they're using while on your website – all in real time
- Gage the content types and topics that deliver the biggest payoff, then optimize your website to capitalize on this knowledge
Why Should I Use the Beacon Tracker?
A key use of prospect tracking is to gather the online behavioral history of prospects at the 'top of funnel' and 'middle of funnel". Behavioral activity history gathered by beacon tracking can be leveraged by different parts of the Act-On system to let you:
- Segment your lists based on what your prospects are interested in
- Target relevant messages based on what is engaging
- Score your prospects so sales can focus on leads who are more ready to buy
- Generate higher quality prospects through behavior-aware drip programs
- Know what a specific prospect is interested in based on their activity history
- Alert sales immediately when key buying signals are detected
- Research the companies who are visiting your site anonymously
- Enrich your prospect database with relevant business prospects who are visiting your site anonymously
Some of the Benefits of the Beacon Tracker Include:
More compliant with international privacy regulations.
Loads asynchronously which means that pages load simultaneously with the new tracker.
Compatible with tag management tools like Google Tag Manager.
Supports tracking of multiple events on a single page. So, variables like multiple tab clicks on the same page can be tracked.
Setting up the Beacon Tracker
The Act-On Beacon Tracker code must be placed into the HTML code of any web page that you want to track for visits. In most cases, you will only need to paste the tracking code in just a single place or a handful of places, and not on every page of your site. For instance, the code can be pasted once into your site’s footer template, which then appears on all pages.
Before utilizing the Beacon Tracker, you will need setup your Custom Marketing Domain. If you have already done so, continue with the setup process below.
Activating the Tracking Beacon
- Click Settings > Other Settings > Beacon Settings.
- Click the Beacon icon.
- To active Beacon, click Enable.
- Select the Tracking Mode:
- Standard Mode provides the most complete level of website metrics by automatically saving tracking information about every visitor to your website.
- Opt-In with Opt-Out gives your website prospects a choice to either opt-in to having tracking information saved, or opt-out of having any tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.
- Opt-In Only Mode asks prospects for permission before saving the tracking information. Once a prospect grants permission, their experience will be similar to Standard Mode.
- No Cookies Mode does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as “anonymous” in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.
- Click Select & Enable
- You will be provided a tracking code to copy and share with your webmaster. Copy the snippet of code and add it to your website, blog, and any other web pages that you want to track. A good place for it is at the end of the page, just before the tag. Act-On-hosted landing pages and forms automatically have the tracking script in their code.
Disable Beacon or Change the Tracking Mode
Making changes to your Tracking Mode or simply disabling Beacon is as easy as enabling it.
Navigate back to:
- Settings > Other Settings > Beacon Settings
- Click Change to set a new Tracking Mode. Once the new Tracking Mode is set, your all done.
- Click Disable to disable the Beacon. A confirmation window will appear, click Disable.
If you change your tracking mode, you will need to replace your tracking code on each web page you have placed it.