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Act-On Software

Social Media Overview in Act-On

AUDIENCE: Administrators, Marketing Users
OBJECTIVES: Identify how various social media channels can be used within Act-On to market your brand

Social media applications offer rapidly-evolving ways to stimulate demand, extend your brand, and interact with prospects and customers. Act-On helps you manage and make the most of these opportunities by providing easy integration with popular social applications.

Also, Act-On's Twitter Prospector lets you execute real-time demand and lead generation, and track all prospects and conversations in one location.

Act-On integrates with Twitter, LinkedIn, and Facebook accounts. Through these integrations, you can tweet or post links to various marketing materials in your Act-On account. 

Below is a summary of how to leverage each social media channel:

Twitter

  • Twitter Dashboard – Use the Twitter Dashboard as a prospecting tool to identify potential leads that are tweeting about search terms and topics of interest to you. Initiate dialog using tweet templates that link to your Act-On forms and landing pages
  • Social Publish – Create outbound tweets in Twitter that promote your organization's brand and your Act-On forms, landing pages, media files, and any URL
  • Email (Social Share block) – Insert links within your Act-On email messages that allow your email recipients to market on your behalf. The Social Share block allows your email recipients to share your email content through their personal LinkedIn, Facebook, and Twitter accounts.

LinkedIn

  • Social Publish – Create outbound posts in LinkedIn (personal accounts, public groups, and/or Company Pages) that promote your organization's brand and your Act-On forms, landing pages, media files, and any URL. Include custom images and comments.
  • Email (Social Share block) – Insert links within your Act-On emails that allow your email recipients to market on your behalf. The Social Share block allows your email recipients to share your email content through their personal LinkedIn, Facebook, and Twitter accounts.

Facebook

  • Social Publish: Create outbound posts in Facebook (personal accounts and/or pages) that promote your organization's brand and your Act-On forms, landing pages, media files, and any URL. Include custom images and comments.
  • Email (Social Share block): Insert links within your Act-On email messages that allow your email recipients to market on your behalf. The Social Share block allows your email recipients to share your email content through their personal LinkedIn, Facebook, and Twitter accounts.
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