AUDIENCE: Act-On Administrators, Act-On Marketing Users, Drupal Users, WordPress Users
OBJECTIVES: Gain a general understanding of Search Engine Optimization and the Act-On SEO Audit feature
Search Engine Optimization (SEO)
Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's 'natural', 'un-paid,' or 'organic' search results. In general, the earlier and more frequently a site appears in the search engine results list, the more visitors it will receive from the search engine's users.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.1
You can learn more about SEO from Moz’s Beginner’s Guide to SEO.
The Act-On SEO Audit Feature
The Act-On SEO Audit feature provides marketers with an easy way to verify that their web pages and posts are compliant with Google’s indexing guidelines. Using this feature, a report is provided that details what changes need to be made to ensure SEO compliance. For example, users will receive recommendations about their page title, URL page name, page description, H1 headings, body content and more.
Marketing users can access the SEO Audit feature in several ways:
- Inbound > SEO Audit Web Pages
- Inbound > SEO Audit Landing Pages
- Inbound > SEO Audit Forms
- Landing page editor (Using the SEO tab)
- Act-On’s WordPress plug-in (Click the SEO Audit icon)
- Act-On’s Drupal plug-in (Click the SEO Audit icon)
Sources: 1 Wikipedia, March 2014, http://en.wikipedia.org/wiki/Search_engine_optimization