AUDIENCE: Act-On Administrators, Act-On Marketing Users, WordPress Users, Drupal Users
- To gain a general understanding of Search Engine Optimization (SEO) and Act-On’s SEO Audit feature
Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's 'natural', 'un-paid', or 'organic' search results. In general, the earlier and more frequently a site appears in the search engine results list, the more visitors it will receive from the search engine's users.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.1
You can learn more about SEO from Moz’s Beginner’s Guide to SEO located at:
The Act-On SEO Audit Feature
The Act-On SEO Audit feature provides marketers with an easy way to verify that their web pages and posts are compliant with Google’s indexing guidelines. Using this feature, a report is provided that details what changes need to be made to ensure SEO compliance. For example, users will receive recommendations about the Page Title, URL Page Name, Page Description, H1 Headings, Body Content and more.
Marketing users can access the Act-On SEO Audit feature in several ways, listed below.
- Inbound > SEO Audit > SEO Audit Web Pages
- Inbound > SEO Audit > SEO Audit Landing Pages
- Inbound > SEO Audit > SEO Audit Forms
- Landing Page Editor (using the SEO tab)
- Act-On’s WordPress Plug-in (click the SEO Audit icon)
- Act-On’s Drupal Plug-in (click the SEO Audit icon)
Sources: 1 Wikipedia, March 2014, http://en.wikipedia.org/wiki/Search_engine_optimization