AUDIENCE: Administrators, Marketing Users, Sales Users
* Gain a general understanding of Inbound, Content and Search Marketing
* Learn about Act-On’s Inbound package
Inbound, Content and Search Marketing
Conversion begins when you are found; leads that discover you online have an eight times greater likelihood of closing compared to other leads. But how do you get them to come to you? How do you cut through all the online noise?
Modern marketers fill the top of their marketing funnel by being found online, through the use of content such as blogs, podcasts, video, eBooks, eNewsletters, white papers and more. Once this content is catalogued by search engines such as Google, these assets appear on search engine search result pages and traffic is driven to your web pages from these search results. This process of optimizing online content for and generating traffic from search engines is called Inbound Marketing.
The Act-On Inbound Package
The Act-On Inbound package is a suite of inbound capabilities that help you excel at search engine optimization, maximize the potential of your blog, and see the return on investment of your AdWords campaigns. It unites with your outbound marketing to deliver the best overall results for your campaigns.
Create quality content to pull people in – First, know your audience; what do they seek that you have? Act-On Inbound helps you optimize your pages with compelling content and the right keywords, so the right leads will find you more often. Track your paid search and SEO campaigns so you can attribute leads and revenue to online inbound marketing.
Market to people you don't know yet – Marketing automation traditionally is used to market to people you already know. By incorporating Inbound, you can market to people you don't know yet. Act-On lets you do it all – inbound and outbound – from one platform.
Find and fix common SEO problems – Find and fix your search engine optimization (SEO) errors quickly with Act-On SEO Audit. Learn best practices for optimization so your site can be found more often by the people who need what you have. Act-On’s SEO Audit rules evolve as the search engines change theirs. We track the changes, so you don’t have to.
Track AdWords from clicks to wins – Get to your Google AdWords campaigns and keywords right in the Act-On report. Your metrics aren’t limited to clicks, conversion goals and estimated revenue from AdWords; you’ll see which real leads and real revenue resulted – so you can spend your ad dollars smartly. Manage it all from one easy dashboard.
SEO awareness for your bloggers – Your bloggers get the same great SEO audit and help inside WordPress or Drupal. Optimize as you edit using your playbook of custom or AdWords keywords. Insert Act-On marketing assets and calls to action right from the blog editor bar.
Market to prospects based on their search history – Now that you’ve filled your funnel with valuable inbound leads, take the next step to help your sales reps speak their language. Segment your lists by search history patterns so you can target messages to people who’ve already told you what they want.
Enabling Act-On Inbound
For Act-On users added as of 4/1/14, Act-On Inbound is included in our updated core platform. For older customers, contact your Act-On representative to learn how to upgrade.