AUDIENCE: Administrators, Marketing Users
There is no distinction between 'draft' versus 'published' with landing pages, unlike some other platforms. In Act-On, as soon as the Save button is clicked within the editor, your page is live and is accessible through the landing page public URL.
Retrieve your landing page URL
- Click Content > Landing Pages
- Locate the landing page and click the drop-down arrow > Edit
- From the Properties tab you can access the Public URL
Multiple URLs, SEO-Friendly URLs, Short URLs
On the Landing Page URLs page, you have the option to generate a new URL, a short URL, or a SEO-friendly URL.
Each standard landing page URL generated by the system can be paired with a short URL or a SEO-friendly URL -- they are grouped together in this way. For instance, by default you may generate a single short URL and a SEO-friendly URL to complement the default landing page URL, but to generate a new short URL or SEO-friendly URL you would need to generate a new URL (creating a new group).
The purpose of multiple URLs is to enable tracking the source of your landing page's visitors. For instance, you could reserve URL Group A for Social Media campaign A, or URL Group B for online banner ad B. Visitors could be coming into either URL, and the Act-On landing page report will break down the statistics independently for each URL group.
A short URL will utilize a URL shortening service (such as bit.ly or Google URL Shortner) to generate a landing page URL that requires fewer characters. This makes the URL better suited for situations where customers need to manually type in a URL, or when a URL is being posted to Twitter.
A SEO-friendly URL enables you to customize the text within your landing page's URL. For instance, this URL becomes:
This enables search engines to parse keywords present in your landing page URLs, which can help improve the ranking your page has in search results for those key words.