IN THIS ARTICLE:
Act-On Insight is a tool that shows you how your website and social media presence stacks up to your competitors. You can benchmark your site against the competition in web traffic, blogs, tweets, keywords, and YouTube videos.
Setting Up Your Competitor Insight
Monitor up to ten competitors and compare your online presence.
- First, set up your company information. Go to the Start page, click on Competitors and click Setup.
- On the Competitors tab, click Add Competitor.
- Enter your own website URL.Remove 'http://' and 'www' from the beginning of the URL, and click Submit. Act-On will pull in your company's information.
- A new window will open that displays information Act-On could automatically find. You will find:
- Company name
- Website URL
- Blog URL
- Twitter username
- Facebook username
- YouTube username
- If the information could not be detected or Act-On guessed incorrectly, enter the correct values in each field and click Submit.
- Blogs must contain an RSS feed in order for Act-On to read them. If you aren't sure whether a blog has an RSS feed, enter the URL. When you click Submit, Act-On will let you know if it will work.
- For Twitter, Facebook, and YouTube, enter just the username, no URL necessary
- Repeat this process for each competitor you wish to monitor.
- Only one entry is allowed per top level domain.
- To rearrange the order of your competitors, hover over the competitor and using your mouse cursor, click-and-drag.
Viewing Your Insight Reports
Once you've entered the data for your company and your competitors, you can view results right away. Hover over the Competitors menu so the drop-down menu opens, and choose Website, Blog, Social Media, or YouTube.
Website Competitive Insights
This section provides an overview of the available content, site ranking, and SEO of your website and the others you're tracking.
- See and compare how many web pages you and your competitors have
- Inbound links to your domain from other websites contribute to the likelihood of search engines discovering your site
- Insight displays indexed pages found in both Google and Bing
- The Alexa ratings show how a site ranks globally and in the U.S. Alexa ranks sites based on tracking information from users of Internet Explorer, Firefox and Chrome
- The Compete.com results show U.S. rankings and the number of visitors from U.S. IP addresses. These numbers are computed from internet service providers, opt-in panels, application providers, and other sources.
- The green check marks on the page highlight the best-performing company in a category
Blog Competitive Insights
This section compares your blogging efforts to those of your competitors, including:
- Frequency of posts
- Number of comments
At the bottom of this page, you'll see blog posts of all your tracked companies, by day.
You can quickly see trending topics and the numbers of responses for each post.
The number of posts and time period of posts displayed will depend on the information available in each company's RSS feed for their blog, so these may vary from company to company.
Social Media Competitive Insights
On this page, tabs for Twitter and Facebook are located across the top. Click to see statistics, including amplification (the number of times your post is shared by the people you reach directly) and the number of comments.
In order for Insight to provide results for Twitter, Facebook, or YouTube, you must have an account for that channel established in Account > Connectors > Social.
Recent posts are displayed at the bottom of the page. Note that you can view all the companies you track, or look at results company by company. By All Companies is the default. You can also view results by Timeline, Most Likes or Most Comments. Timeline is the default.
YouTube Competitive Insights
The YouTube Competitive Insights section compares the amount of content available on your YouTube channel, as well as the overall responses in terms of subscribers, views, number of ratings, average ratings, comments, favorites, and social amplification from sharing on Twitter, and Facebook.
Recent videos posted, and number of responses around each individual video, are also displayed.