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Understanding SFGA Lead Source Types

AUDIENCE:  Administrators, Marketing Users
OBJECTIVES: Define SFGA ( Salesforce for Google AdWords)  lead source types

Salesforce for Google AdWords lead source types

Salesforce for Google AdWords lead source types include:

  • Google AdWords – Visitor came to the site by clicking a Google AdWord
  • Web Referral – Visitor came to the site by clicking a link to your site from another web page
  • Web Direct – Visitor came to your site by entering the URL into the address bar of the browser
  • Organic – Google – Visitor came to your site by searching Google and clicking a search result
  • Organic – Bing – Visitor came to your site by searching Bing and clicking a search result
  • Organic – Yahoo – Visitor came to your site by searching Yahoo and clicking a search result

 

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