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Act-On Software

Identifying List Columns

AUDIENCE: Administrators, Marketing Users


Maintaining a consistent list schema across your lists is an important aspect of managing your lists. This ensures that personalization in email works properly when sending to multiple lists.

System usage fields are basic contact field names for Email Address, Name, Address, Phone Number, and Website.

Follow the steps below to map your lists' field names to system usage fields:

  • Click on Contacts > click on either Marketing Lists (OR click on Contacts > click on Other Lists >  Form Submissions OR Webinar Lists).
  • Hover over the list and click the green drop down arrow.
  • Click on Maintenance > then click Identify List Columns.
  • Map each System Usage field (in blue) to a corresponding Field name in the list.
    • For example, the system usage field 'Contact's E-mail Address' maps to the list field name 'E-mail Address'.
    • There may be instances where some of the list field names will not map to a system usage field. Typically, these field names are custom field names that are not based on standard contact fields.
  • Click Save.
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