AUDIENCE: Administrators, Marketing Users
- Learn the benefits of using Extension lists
- Learn how to apply Extension lists to your Marketing lists, in order to access additional data for list segmentation and message personalization
Note: Please contact Act-On Support to have this feature enabled.
Extension lists may contain additional contact profile information, such as subscription preferences or transaction history, or general information, such as account, product, or geographical data.
These additional lists of data are uploaded as Extension lists. Once uploaded into Act-On, they can then be joined to individual Marketing lists to create Extended Lists. Extended lists are defined by identifying unique keys in the Marketing list and Extension list – the columns in each list that contain the same kind of information.
Uploading Extension lists
The first step is to bring your additional data into Act-On. To upload this data as an Extension list:
- Click the Contacts menu on the left of your Act-On account, and click Extension Lists. If this option isn't available please reach out to your CSM for assistance.
- Click the New button at the top of the page, and upload your list.
Unlike a regular Marketing list upload, uploading an Extension list does not require you to have an email address field, since the list may contain information that does not directly correlate to an individual contact, such as product data.
Defining an Extended list on your Marketing list
Once you have uploaded the Extension list, you can define an Extended list, which joins the Extension list to a Marketing list to make the additional data available.
To create an Extended list:
- Hover over your Marketing list, click on the drop down menu, and then choose Define Extended List.
- Give a name to the Extended list in the Extended List Name field. The Extended list will appear just like a segment below your Marketing list.
- Click on Add Lookup Column and add the following information:
- Extension List to Look Up – the Extension list containing the information you want to access for the contacts in your Marketing list
- Marketing List Column to Extend – the unique key column in your Marketing list. This can be any unique identifier relevant to the type of information being joined; for example, email address, account ID, product name, or even zip code.
- Lookup Column – the column in the Extension list containing the same type of information as the Marketing List column you selected
- Joined Column Prefix – once the Extended list is defined, a prefix of your choice is added to each of the column names from the Extension list, so that they are uniquely identifiable when choosing the columns in segmentation and in message personalization
- Advanced use: You may repeat the above steps for any additional columns in your Marketing list, if additional lookup fields are desired.
- Personalization fields: Once you have defined the lookup columns, you can see what the modified column names will be in your Extended list. These columns will also be available when inserting personalization variables into a message, and when defining list segments.
- Once you have finished, click Save.
Your Extended list will now appear nested under the selected Marketing list. Opening it will show all of the extended data, with the modified column names, for each contact.
Extended lists have most of the same available actions as the main Marketing list, including the ability to create segments.
Updating Extension lists
You can update the data in your Extension lists at any time. For example, transactional data may change frequently. Updated information will automatically be displayed in the related Extended list connected to a Marketing list.
You can update the data in your Extension list in two ways:
- Manual updates, through the Append to this List feature – Use the Append to this List option on the Extension list to manually upload an updated Excel or CSV file into your list at any time. Follow the Append to this List steps in the article Adding Records to an Existing List.
- Scheduled automatic updates, through FTP Sync – The FTP Sync feature allows you to scheduled automatic updates of your Extension list. Contact Act-On Support if you do not have the FTP Sync feature enabled. Follow the FTP Sync steps in the article Importing a List from the FTP Site.