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Act-On Software

Defining a Segment


Follow the steps below to define a segment:

  • Click Contacts, and choose Marketing Lists, or click Other Lists for Form Submissions, or Webinar Lists.
  • Hover over the list, and click the drop-down arrow.

  • Click Create a Segment.

  • Enter a name for the segment. Names of segments must be unique and cannot be duplicated.

  • Choose a Method to be used to create a segment.
    • Direct Selection – view a list of all contacts located in your list and you can choose which contacts you would like to appear in this particular segment.
    • Query - Define segments based on dynamic search options of a contact's behavior and profile attributes; behavioral searches can be narrowed by timeframe or actions that are based off of the actions taken on a particular message.
    • Search - A blanket search tool that looks across all profile information known about a contact; an example of this would be a search for 'John' may return a contact with the first name of John, the last name of Johnson, someone who works for a Company named John's Industries, or a contact with the e-mail domain of
  • Click Save.


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