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Act-On Software

Automatic Webinar Follow-Up Messages

AUDIENCE: Administrators, Marketing Users
OBJECTIVES: Discover how Act-On automatically categorizes your webinar sign-up list for appropriate follow-up messages based on attendance

Once a webinar form is created, Act-On will automatically set up a webinar sign-up list with corresponding segments for 'Signed Up & Approved & Attended' and 'Signed Up & Approved & No Show'.

For each of the segments, you can create different follow-up messages. For example, you might send a 'Thanks for Joining Us' message to those who attended and a 'We Missed You' message to no-shows:

  • On the Webinar Dashboard, click New Follow-up Message. For simplicity, click the Start with a Blank Message option.

  • In the message wizard, create a message for people who attended the webinar, and address it to the 'Signed Up & Approved & Attended' segment.

  • In the message wizard, create a message for people who didn't attend, and address it to the 'Signed Up & Approved & No Show' segment.


Note: The choice for All Attendees includes the Host and Presenter.
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