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Act-On Software

Linking a Webinar Registration Form to Your Website

AUDIENCE:  Administrators, Marketing Users, Web Developers
OBJECTIVES: Learn how to promote a webinar registration form on your website

Once an event has been scheduled (Cisco WebEx Event Center) or imported (Citrix GoToWebinar) in Act-On, you can create Act-On marketing materials specific to the webinar, such as a registration form.

One of the easiest ways to capture registration information is by placing a link to the webinar registration form on your website, blog, or landing page.  

Follow the steps below to begin capturing webinar registrations from various marketing avenues:

  • Click Automation, and choose Webinars.
  • Click the desired webinar title.
  • Obtain the Public URL, and create as many as you need.
    • GoToWebinar – For GoToWebinar, navigate to Trackable Signup Form Links, and click Add Link.  Then hover over the name of the tracking code, and click Get URL.
    • WebEx Event Center – For Event Center, navigate to Promotions > External Promotions, and click Add. Then hover over the name of the tracking code, and click Get URL.
  • Copy the entire URL, including the 'http' at the beginning and the 'htm' at the end.
  • On your website, use that copied URL as a link to the registration form, something like this:
<a target="_blank" href="http://actonsoftware.com/acton/form/.../index.htm">Sign up now!</a>

 

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