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Act-On Software

Image Guidelines for Social Publish


The Social Publish feature allows you to send outbound posts and/or tweets that link to your Act-On marketing materials. Posts (including images) can be created through the Facebook and LinkedIn connectors within the Social Publish feature.

Below are some guidelines for the use of images when posting on Facebook or LinkedIn through the Social Publish feature:


  • Images should be 1200 x 630 pixels.
  • Minimum image size is 600 x 315 pixels.
  • Avatar should be 180 x 180 pixels.


  • Image: 1200 x 627 pixel image renders best across all desktop and mobile devices. Avoid placing text or logos on edges of image due to mobile cropping.
  • Ensure that focal points are in title safe area of 1000 x 586 pixels.
  • Avatar should be 400 x 400 pixels.


  • Minimum image size is 600 x 335 pixels. Larger images (e.g 1152 x 648 and up) will look nicer when users click to expand them.
  • Recommended aspect ration is 16:9, but anything between 2:1 and 1:1 will work. If the height exceeds the width of the image, Twitter will crop it to a 1:1 ratio.
  • Avatar should be 400 x 400 pixels.
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