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RSS to Email

AUDIENCE: Administrators, Marketing Users

  • Learn how to navigate the RSS to Email dashboard
  • Understand how to utilize RSS to Email within your email campaigns.
RSS (Rich Site Summary) but often better know as Really Simple Syndication, provides a way for you to easily syndicate your content to your audience. Generally a user would need to subscribe to your RSS feed - once this happens the user will no longer need to regularly check your site for updates, instead they will be notified of new updates.

 With RSS to Email, we are taking it a step further and providing you an easy way to keep your audience informed by including your RSS feed directly within your message.

AOmegaphonesmall.pngKeep in mind:

Your RSS feed isn't just for blog posts - you can use an RSS feed for ecommerce items that back in stock, Facebook updates, podcasts, or even event updates to create unique email campaigns.

Navigating the RSS to Email dashboard

  • Folders - You can quickly add, hide, and arrange folders. Click the plus sign to add a new folder, click the up or down arrow to arrange the order of your folders, or click the eyeball to hide specific folders.
  • Draft - After designing your RSS to Email message you will not be able to immediately send from the message composer (more on this under Create an RSS to Email message), instead the messages will appear under the Draft tab. Clicking on the message will preview the message and if you click-and-hold, you can drag the message to one of the folders you created.
  • Active - The Active tab shows all active RSS to Email messages.
  • Completed - The Completed tab shows all completed RSS to Email messages.
  • Down-arrow - Using the down-arrow you are able to preview, edit, schedule, copy, or delete the message.

First things first, you won't find the RSS block within the new message composer. RSS to Email messages can only be created from the RSS to Email dashboard where you will find a slightly modified version of the new message composer.

To create an RSS to Email message:

  • Click Outbound > RSS to Email
  • Click New and select your message starting point, design your message as you normally would.
  • Either add a new section and drag the RSS block into the section, or simply drag the RSS block into an existing section and the RSS window will open.
  • Locate your RSS Feed URL - depending on your feed setup, this can vary, and paste it into RSS Feed URL field.
  • Set the RSS Format (summary's below) and check off if you would like to include the Published Date or Author (if you choose Title Only, these options will be disabled).
    • Full Content - Will pull all content into the message body.
    • Summary Content - Will pull the first few lines of content into your message and include a Read More link.
    • Title Only - Will only include the hyperlinked title of your content.
  • Set the alignment of the RSS Feed to the left margin, center, or right margin.
  • Choose how many RSS Items you would like included in your message, the max is 10.
  • Click OK.
  • From the Review tab you are able to preview your message with the included RSS Feed.
  • If your message is looking good, click Save and you will be brought back to the RSS to Email Dashboard.
  • Hover over your message and click the down-arrow > Schedule.
  • Choose either Send now or Day Of Week.
    • If you choose Day Of Week fill in the sending schedule you would like your message to follow.
  • Click Schedule.

AOmegaphonesmall.pngKeep in mind:

RSS to EMAIL only pulls from your most recent content, so if you send a message with 5 RSS items and then try to send another RSS to Email message without adding new content to your website or blog, you will have no RSS items to include in the message.

After you have successfully sent your RSS to Email message you will be able to view how your message performed in both your Sent Message Report and Failed Message Report.

To view the Sent Message Report:

  • Navigate to Outbound > RSS to Email.
  • Click the Completed tab.
  • Hover over the message you would like to view the report for an click the down-arrow > Report.

To view the Failed Message Report

  • Click Outbound > Other Messages > Failed
  • Hover over the message in question to see why the message failed.


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