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Act-On Software

Using Bullet Proof Buttons in Emails


Bullet proof buttons allow you to include attractive, personalized buttons in email messages with a visible call to action, whether or not your email recipient chooses to download images.

This is important because the majority of email clients block images by default. You want to include attractive buttons in your email message, but relying on graphic image buttons means that in many cases your call to action will go unseen.

The Bullet Proof Button tool solves this problem by inserting a visually compelling button with rounded corners that uses only HTML/CSS and displays perfectly in most email readers.

  1. Create or edit a new email message.
  2. Hover over the Rich Text Block, and click the Pencil icon.
  3. Position your cursor where you want the button to appear.
  4. Click the Insert Act-On Bullet Proof Button icon, a new window will appear.
    • Enter the link text
    • The button color
    • Corner rounding information.
    • Enter the URL or click the icons to link to an Act-On form or landing page.
  5. Click Insert Button.

You can also personalize the bullet proof button by inserting a personalization field into the button's link text. For instance you could insert the first name to create a call to action button like 'Claim your offer, Joe.'

  1. Position your cursor into the link text of the bullet proof button.
  2. Click Insert Personalization Field.
  3. Select the field name you wish to insert.
  4. Click Insert.
Note: Rounded corners show in all modern browsers, but in Outlook for Windows and Yahoo Mail the buttons will show square corners. Lotus Notes does not support HTML code for border-radius therefore it is not advised to solely depend on the bullet proof buttons in your emails. You may want to consider also including a separate link to your destination.

Tip: By default, the bullet proof button will insert as left-justified.

To center the button:

  1. Click on the button and close the button properties window that appears.
  2. Click the Insert/Edit table button.
  3. Set alignment to 'center'.
  4. Click Update.
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