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Act-On Software

Using Bullet Proof Buttons in Emails


A "bulletproof button" lets you include attractive, personalized buttons in email messages with a visible call to action, even if your recipient's email client does not download images.

This is important because the majority of email clients block images by default. You want to include attractive buttons in your email message, but relying on graphic image buttons means that in many cases your call to action will go unseen.

The Bullet Proof Button tool solves this problem by inserting a visually compelling button with rounded corners that uses only HTML/CSS and displays perfectly in most email readers.

  1. Create or edit a new email message.
  2. Hover over the Rich Text Block, and click the Pencil icon.
  3. Position your cursor where you want the button to appear.
  4. Click the Insert Act-On Bullet Proof Button icon.
    • Enter the link text
    • The button color
    • Corner rounding information.
    • Enter the URL or click the icons to link to an Act-On form or landing page.
  5. Click Insert Button.
Note: Rounded corners show in most modern browsers, but some browsers like Outlook for Windows, Yahoo Mail, and Lotus Notes do not support that HTML code and may show square corners or other formatting differences. Make sure to test as much as possible, and if you encounter issues, consider adding alternate CTA links to your destination.

Center the Button

By default, the bullet proof button will insert as left-justified. To center it:

Watch a videos of these steps

  1. Click on the button and close the button properties window that appears.
  2. Click the Insert/Edit table button.
  3. Set alignment to 'center'.
  4. Click Update.

You can also personalize the bullet proof button by inserting a personalization field into the button's link text. For instance you could insert the first name to create a call to action button like 'Claim your offer, Joe.'

  1. Position your cursor into the link text of the bullet proof button.
  2. Click Insert Personalization Field.
  3. Select the field name you wish to insert.
  4. Click Insert.
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