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Act-On Software

Inserting Hyperlinks in Emails


Hyperlinks are the way to add a call-to-action in your emails. This is important for getting your prospects to engage with your messages.

How It Works

When a recipient clicks the hyperlink within an email, Act-On will place a cookie on their browser, making them a "known visitor". Next time the recipient navigates to your website you will be able to identify them by name and email.

By default, Act-On will change the URLs of all your hyperlinks to make them trackable in the system. If you would like a link to not be trackable, add this text to the very end of your link URL:


Insert a Hyperlink

  1. Create a new email, or edit an existing email draft.
  2. Hover over the Rich Text block, and click the Pencil icon.
  3. Highlight any text, or click on an image that you want to hyperlink.
  4. Click Insert/Edit Link.
  5. Enter the URL (always use "http://" or "https://").
    • Optionally, specify a target: open in the same or a new browser window.
    • Optionally, add a title to this hyperlink for reporting purposes.
  6. Click Insert.
  1. Highlight any text or image that you want to unlink.
  2. Click Unlink (next to the Link icon)
  3. Follow the steps above to insert a new hyperlink.
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