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Act-On Software

Beacon Tracker Overview

Act-On's Beacon Tracker helps you uncover how prospective customers find you and shows useful information about them.

The Beacon Tracker allows you to track the activity of anonymous and known prospects coming to your website, forms, landing pages, or any web resource into which you can place JavaScript code

How it works

The Beacon Tracker answers many of the key questions at the core of marketing automation:

Who is visiting your website?

  • Find out which companies are visiting your site before they ever fill out a form
  • Use the Anonymous Visitors feature to target likely prospects at those companies
  • Learn the referring domains and marketing campaigns that drove traffic to your site

What are they looking for?

  • See the pages and content each prospect is viewing, as well as the search terms they're using while on your website – all in real time
  • Analyze which content types and topics deliver the biggest payoff, then optimize your website to capitalize on this knowledge
  • Segment your lists based on what your prospects are interested in and target relevant messages based on these interests

Who are your qualified leads?

  • Score your prospects so sales can focus on leads who are more ready to buy
  • Generate higher quality prospects through behavior-aware drip programs
  • Know what a specific prospect is interested in based on their activity history
  • Alert sales immediately when key buying signals are detected

The Beacon is compliant with international privacy regulations and compatible with advanced website management tools like Google Tag Manager. It loads asynchronously, which means that it does not slow down the performance of your pages, and it can track multiple events on a single page, such as multiple clicks in a new window or tab.

Here is a quick overview of the steps below:

  1. Determine which of your web pages will use Act-On content or directly relate to your Act-On initiatives
  2. Access the HTML of those pages
  3. Paste in the Beacon tracking code

For best results, install the Beacon code only on the web pages that pertain to your Act-On marketing activities. If you install the Beacon on multiple additional pages that are not part of your Act-On marketing strategy, this can negatively impact the performance of your reporting.


Before utilizing the Beacon Tracker, you will need setup your Custom Marketing Domain. If you have already done so, continue with the setup process below.

After adding or changing the tracking code, it can take approximately 15 minutes for the new tracking information to flow to the application.

  1. Click Settings > Other Settings > Beacon Settings.
  2. Click the Beacon icon.
  3. To active Beacon, click Enable.
  4. Select the Tracking Mode:
    • Standard Mode provides the most complete level of website metrics by automatically saving tracking information about every visitor to your website.
    • Opt-In with Opt-Out gives your website prospects a choice to either opt-in to having tracking information saved, or opt-out of having any tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.
    • Opt-In Only Mode asks prospects for permission before saving the tracking information. Once a prospect grants permission, their experience will be similar to Standard Mode.
    • No Cookies Mode does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as “anonymous” in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.
      For more information, see Beacon Tracking Mode Details.
  5. Click Select & Enable

Embed the Beacon Code

  1. Navigate to Settings > Other Settings > Beacon Settings
  2. Confirm that the Beacon is showing as Active
  3. Select and copy the entire block of code that appears - it will look like this:
  4. Work with your webmaster to add this code to your website pages, blog, and other web pages to track


  • Make sure that the code is only called once per web page
  • A good place for the code is just before the closing </body> tag
  • For best results, add the code only to pages that directly relate to your marketing campaigns
  • You do not need to add this code to your Act-On-hosted landing pages and forms (they will track visitors automatically)

Making changes to your Tracking Mode or simply disabling Beacon is as easy as enabling it.

  1. Navigate to Settings > Other Settings > Beacon Settings
  2. Click Change to set a new Tracking Mode. Once the new Tracking Mode is set, your all done.
  3. Click Disable to disable the Beacon. A confirmation window will appear, click Disable.

If you change your tracking mode, you will need to replace your tracking code on each web page you have placed it.

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