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Act-On Software

Performing SEO Audits

 

Act-On’s SEO Audit feature provides marketing users with an easy way to verify that their web pages and posts are compliant with Google’s indexing guidelines.

Using this feature, a report is generated that details the changes that need to be made to ensure SEO compliance. For example, users will receive recommendations about their page title, URL page name, page description, H1 headings, body content and more.

  • Click on Inbound > SEO Audit SEO Audit Web Pages.
  • Click New SEO Audit.
    • Enter the URL (beginning with 'http://'), or click the drop-down arrow to select a web page that is being tracked by the Beacon Tracking code.
    • Enter an Audit Report Name.
    • Enter a Keyword or Keyword Phrase to audit.
    • Click the drop-down to select a Folder to store your audit.
  • Click Add.

  • A new tab will open that contains your SEO Audit Report and score.


  • Once the web page is added you can hover over it to delete it, re-audit it, move it to another folder within the page, or view the report.

To Add Additional SEO Keywords to Audit Your Web Pages:

  • Hover over the web page, and click the down-arrow > Report.

  • Click edit keywords and click the checkbox next to any additional keywords you wish to audit. You can also enter a new keyword next to Add keywords to this list and click Add.
  • Click Update Keyword Selection and your SEO Audit Report will automatically update.

  • Click on Inbound > SEO Audit SEO Audit Landing Pages.
  • Hover over the landing page, and click the down-arrow > Report.
  • Click the checkbox next to the keyword you wish to audit or enter a keyword in the Add Keywords to this list field, and click Add.
  • Once you've added the keywords, click Update Keyword Selection and your SEO Audit report will update automatically.

Once the Audit is Complete, Edit Your Landing Page and Conduct a Re-audit

  • Navigate to your landing page, click the down-arrow > Edit.
  • Enable the SEO checkbox.
  • Click the SEO tab within the landing page builder.

  • Enter a page title, URL page name, description, and click SEO Report.

  • Your SEO Audit Report will automatically update your score based on the changes you've made.
  • Click on Inbound > SEO Audit SEO Audit Forms.
  • Open the folders that contain your forms.
  • Hover over each form, click the down-arrow > Report.
  • Click the checkbox next to the keyword(s) you wish to audit or enter a keyword in the Add Keywords to this list field, and click Add.
  • Click Update Keyword Selection.

Once the Audit is Complete, Edit Your Forms and Conduct a Re-audit

  • Navigate to your form under Content > Forms, click the down-arrow > Edit.
  • Click SEO within the Form Builder.
  • Enter a description, and click Save.

 

  • Make any other edits to the form as needed, such as adding other fields.
  • Click Finishand click Save.

  • Navigate back to Inbound > SEO Audit > SEO Audit Forms
  • Hover over the Form, and click the down-arrow > Report.

  • Click Re-Audit

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