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Act-On Software

Google Adwords Overview


This article presents the basics of using Act-On’s Google AdWords integration: accessing it, understanding it, and using it.

Access Google AdWords

To connect your AdWords account with Act-On you will first need to locate your Google Adwords ID before establishing the connection within Act-On:

  1. Log into your Google AdWords account.
  2. Your ID is located on the top right corner of your home screen.

Connect Act-On to Adwords

  1. Click Settings > Connectors
  2. Under the Google Menu, click Adwords
  3. Click Connect
  4. A new window will appear, enter your AdWords Customer ID and click Submit.
  5. Act-On will prompt you to go to your AdWords account, click Accept.
  6. Once you’ve added your AdWords Customer ID, configure your account to track individual ads, click Configure.
  7. Act-On will prompt you to enter your Unique Ad Parameter. Once you’ve entered your parameter, click Submit
    • If you are using Default parameters from Google Analytics, enter the parameters as shown in the below image.
    • If the values are not populated, you will not see AdWords Report data for Leads, Leads/Click and Cost/Lead.

If you are unsure how to configure your Unique Ad Parameter or are unsure what the parameter refers to, see the Google AdWords reporting FAQ

Note: This parameter is required for Act-On to associate incoming leads from AdWords with their respective costs, so while it is optional to set up, it is a required component for a primary feature of AdWords reporting to function.

  1. Click Inbound > Google Adwords Report
  2. Select your date range and your display type
    • In the Keywords by ad group view, you will see the various keywords enabled. Click on a number in the table to see an expanded view of ad metrics, including clicks and device types.
    • In Ads by ad group, you will see your ads. Click on a campaign/category to expand the ads – you will see each ad as it displays in search results.

Report Fields

  • Status: The current status of the campaign. The states of each campaign can be enabled (green checkmark), paused (yellow triangle), or deleted (red 'X').
  • Max CPC: This is the maximum cost-per-click amount you have agreed to pay for each click
  • Clicks: The number of clicks your ad has received
  • Impr: The number of impressions your ad received. An impression is a display of the ad to a unique visitor.
  • CTR: The click-through rate of the ad
  • Avg. CPC: The average cost-per-click of your ad
  • Cost: The total cost of your ad
  • Google Conv: Conversions on goals defined in Google AdWords
  • Avg. Pos: The average position of your ad in the list of ads displayed
  • Leads: The number of leads generated from the ad
  • Cost/Lead: The cost per lead from the ad
  • Conv. Rate: The conversion rate of clicks to leads from the ad
  • Click the Refresh link to see the most recent data in your report.
  • Click the Download link to download a .CSV file of your report or Print to print it

Important: If you currently have a the extension Adblock Plus enabled on your Chrome Browser, this will disable the ability to activate the Adwords Connector within the Act-On Platform.

To disable the extension:

  1. Go to the SETTINGS area of Chrome
  2. Go to EXTENSIONS, uncheck the checkbox that says Enabled
  3. Refresh your browser and everything should be back to normal

If Adblock Plus is visible in your Chrome extensions menu, you can use these steps instead:

  1. Navigate to the top right of your browser, click on the ABP icon
  2. Click on enabled for this site to disable it
  3. Refresh your browser
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