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Act-On Software

Google Adwords Overview


This article presents the basics of using Act-On’s Google AdWords integration: accessing it, understanding it, and using it.

Accessing Google AdWords

To connect your AdWords account with Act-On you will first need to locate your Google Adwords ID before establishing the connection within Act-On:

Get your Adwords ID from Google:

  1. Log into your Google AdWords account.
  2. Your ID is located on the top right corner of your home screen.

Connect Act-On to Adwords

  • Click Settings > Connectors
  • Under the Google Menu, click Adwords
  • Click Connect
  • A new window will appear, enter your AdWords Customer ID and click Submit.
  • Act-On will prompt you to go to your AdWords account, click Accept.
  • Once you’ve added your AdWords Customer ID, configure your account to track individual ads, click Configure.
  • Act-On will prompt you to enter your Unique Ad Parameter. Once you’ve entered your parameter, click Submit
    • If the values are not populated, Act-On will not use default values.

If you are unsure how to configure your Unique Ad Parameter or are unsure what the parameter refers to, see the Google AdWords reporting FAQ

Note: This parameter is required for Act-On to associate incoming leads from AdWords with their respective costs, so while it is optional to set up, it is a required component for a primary feature of AdWords reporting to function.

AdWords Report Fields

  • Status: The current status of the campaign. The states of each campaign can be enabled (green checkmark), paused (yellow triangle), or deleted (red 'X').
  • Max CPC: This is the maximum cost-per-click amount you have agreed to pay for each click
  • Clicks: The number of clicks your ad has received
  • Impr: The number of impressions your ad received. An impression is a display of the ad to a unique visitor.
  • CTR: The click-through rate of the ad
  • Avg. CPC: The average cost-per-click of your ad
  • Cost: The total cost of your ad
  • Google Conv: Conversions on goals defined in Google AdWords
  • Avg. Pos: The average position of your ad in the list of ads displayed
  • Leads: The number of leads generated from the ad
  • Cost/Lead: The cost per lead from the ad
  • Conv. Rate: The conversion rate of clicks to leads from the ad
  1. Click Inbound > Google Adwords Report
  2. Simply select your date range and your display type.
    1. To view the ads in your campaign, click the down arrow to expand the display and see all the ads
    2. To view an actual ad, click the arrow in front of the category name, then the ad name. You will see the ad as it displays in search results.
    3. In the Ads by Ad Group view, when you hover over a row you will see a link called More which allows you to see the traffic details of the ad. Here, you can see the Ad Network, Device, and Click Type.

To view a specific date range, select the date range for the report.

  • You can view your campaigns either as Keywords by Ad Group or Ads by Ad Group. Additionally, you can view only active campaigns or campaigns that point to an Act-On form. The default view is Keywords by Ad Group.
  • In the Ads by Ad Group, you can view how the ad displays in search results
  • You can also view the report based on timeframes or custom date ranges

In either report view, you can click on the More button to view additional information about the campaign, ad group or ad like Ad Network Type, Device Type, and Click Type

Click the Refresh link to see the most recent data in your report.

Click the Download link to download a .CSV file of your report.

You can print the report from the Ad View screen

Note: If you currently have a the extension Adblock Plus enabled on your Chrome Browser, this will disable the ability to activate the Adwords Connector within the Act-On Platform.

To disable the extension:

  • Go to the SETTINGS area of Chrome.
  • Go to EXTENSIONS, uncheck the checkbox that says Enabled
  • Refresh your browser and everything should be back to normal.

Another way to do this quickly, is if you have this installed as a extension on chrome:

  • Navigate to the top right of your browser, click on the ABP icon
  • Click on enabled for this site to disable it
  • Refresh your browser.
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