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Act-On Software

Landing Page Public URLs


Act-On landing pages can be created without the involvement of your IT or development team. Landing pages are generated using the web page editor within Act-On, or an imported design can be used.

There is no distinction between 'draft' versus 'published' with landing pages, unlike some other platforms. In Act-On, as soon as the Save button is clicked within the editor, your page is live and is accessible through the landing page public URL.

  1. Click Content > Landing Pages
  2. Locate the landing page and click the drop-down arrow > Edit
  3. From the Properties tab you can access the Public URL

In the Properties tab, you have the option to generate a new URL, a short URL, or a SEO-friendly URL.

Each standard landing page URL generated by the system can be paired with a short URL or a SEO-friendly URL -- they are grouped together in this way. For instance, by default you may generate a single short URL and a SEO-friendly URL to complement the default landing page URL, but to generate a new short URL or SEO-friendly URL you would need to generate a new URL (creating a new group).

The purpose of multiple URLs is to enable tracking the source of your landing page's visitors. For instance, you could reserve URL Group A for Social Media campaign A, or URL Group B for online banner ad B. Visitors could be coming into either URL, and the Act-On landing page report will break down the statistics independently for each URL group.

Short URL

A short URL will utilize a URL shortening service (such as to generate a landing page URL that requires fewer characters. This makes the URL better suited for situations where customers need to manually type in a URL, or when a URL is being posted to Twitter.

SEO-friendly URL

A SEO-friendly URL enables you to customize the text within your landing page's URL. For instance, this URL becomes:

This enables search engines to parse keywords present in your landing page URLs, which can help improve the ranking your page has in search results for those key words. 

Unpublished Landing Pages

If you unpublish a landing page, you can set it to redirect to the URL of your choice. See this page for more information.

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