Your landing page title is only used within Act-On, so make sure it's descriptive enough so you can easily locate it among your other landing pages - this is important if you plan on creating multiple variations of your landing pages for testing and optimizing.
The Displayed URL is the URL that will be shown in the browser's address bar. You can easily create new public URL's by clicking the + sign and entering a descriptive name for the URL. Keep in mind that this description is only used within Act-On, so make sure it's something easily recognizable. To edit URL settings, hover over the URL and click the pencil icon.
This will allow you to create a Short URL if you are connected to a URL Shortner and create a SEO Friendly URL with your included keywords or phrase.
A short URL will utilize a URL shortening service (such as bit.ly or Google URL Shortner) to generate a landing page URL that requires fewer characters. This makes the URL better suited for situations where customers need to manually type in a URL, or when a URL is being posted to Twitter.
A SEO-friendly URL enables you to customize the text within your landing page's URL. For instance, this URL becomes:
This enables search engines to parse keywords present in your landing page URLs, which can help improve the ranking your page has in search results for those key words.
Status & Redirect URL
With the Status section you can decide the visibility of your landing page to the public with the flip of a switch. When the landing page is disabled, visitors will be sent to your selected Redirect URL.
The Redirect URL can be set for a landing page using either the Global URL, an Individual Redirect URL or selecting an existing landing page in Act-On.
The Global URL is the default URL that a landing page will redirect to if another option is not set. To set up the Global URL go to Settings > Other Settings > Custom Account Settings.
The Individual Redirect URL option allows you to type in any URL that you would like to redirect to.
The Landing Page Redirect will allow you to select an existing landing page in Act-On.
SEO and Indexing
The title and description meta tags can be used to control how this landing page appears in search engine results. If you have defined keywords, we can help you set up your meta tags to get this landing page ranked higher in search engine results for these chosen keyword phrases.
After you have entered your title and description meta tags, Act-On will automatically assign a URL Page Name based on your Page Title. If you wish to use something instead of your page title, you will want to enter the URL Page Name first. Once your SEO information is added you can view a preview of how your page may look in search results.
Don't want your landing page to appear in search results?
From the Properties tab you can select to have your page indexed or de-indexed by clicking the magnifying glass icon. If you are designing landing pages for a PPC campaign or a welcome/thank you page for example, you should consider de-indexing your pages so they don't appear in search engines.
To perform an SEO Audit on your landing page:
- Navigate to the Properties tab and click the graph icon.
- Select or add keywords to audit and click Save Keyword Selection. Your audit report will generate.
- Make edits to your page based on the suggestions and re-audit your page.
- Continue this for each keyword or phrase you are targeting.
Keep in mind while conducting your SEO Audit that understanding what keywords to use is very important. A keyword is the word (or phrase) you want searchers to find your page for. It should clearly identify what your page is about. Your keyword should represent the content well and is likely to be used by people searching for the information on that one main thing.
Open Graph Images
When it comes time to share your landing page via social media, the Open Graph Image will allow you to set the image that appears along side your link, title, and description, providing some control over the consistency of your image - regardless of who shares your link.
To set an Open Graph Image for your landing page:
- Navigate to the Properties tab.
- Under Open Graph Image, click Select Image.
- Choose an image from your Media Library and click Submit.
- Click Save.
Per Facebook, you will want to use images that are at least 1200x630 pixels for optimal display on high resolution devices. You images should be at least 600x315 pixels to display as a large image. Any images smaller than 600x315 pixels will display as a thumbnail.