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Act-On Software

Tracking Form Submissions from Different Marketing Channels

AUDIENCE: Administrators, Marketing Users, Web Developers
OBJECTIVES: 

  • Learn how to track form submissions from different marketing avenues via multiple Public URLs
  • Create multiple form Public URLs
Act-On makes it easy to present a form that accepts contact information (such as newsletter signups and event registrations) and stores that information in a dedicated list so that you can use them for invitations, promotions, follow-ups, and other mailings.

Act-On Forms do not have Public URLs – they are not accessible independently of the landing page where they are hosted. To track how your customers get to your forms, you can create different public URLs for the landing page where the forms are displayed, then use these different URLs on your website or in a message. This will generate reporting based on which URLs your customers used to access the form.

For example, if you embed a registration form on one landing page, place a link to it on two more web pages, and include it in an announcement message and a follow-up message, you can track which of those marketing avenues is most effective at acquiring registrants. You can create five Public URLs for the same Act-On landing page, and you can title them 'Home page', 'Coming Events page,' 'About This Event page,' 'Event Announcement campaign,' and 'Event Follow-Up campaign.'

To create multiple URLs for your forms landing page, see this page.

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