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Act-On Software

Gated Content

Gated content is when media assets (e.g. whitepapers, case studies, eBooks) are ‘hidden’ until a user submits a form. This allows you to leverage your valuable content as a way to gather data on your prospects.

Once a prospect completes your form, they can access the gated media assets until their cookie expires. If using a dynamic form to gate your content, prospects will be shown the form on future visits until they’ve completed all your progressive profiling questions.


  • Generate more ‘self-qualified’ inbound leads with content relevant to their needs
  • Gain personalized insights to customize your lead nurturing
  • Use with dynamic forms to collect more information each time a prospect visits

Classic Form Builder

  1. Click on Content, and click Media Library.
  2. Hover over your document or media link and click the Down Arrow > Gated Content URL.
    Media Library - Gated Assets.png
  3. Click Add and specify the form you would like to be associated with this content
  4. Click Create
  5. A unique URL is generated which is to be used if you wish to have the content gated

Please note:

This URL is independent from the forms Public URLs and can be used only if you wish to require visitors to submit a form before being able to access the content.

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