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Act-On Software

Gated Content

Gated content is when media assets (e.g. whitepapers, case studies, eBooks) are ‘hidden’ until a user submits a form. This allows you to leverage your valuable content as a way to gather data on your prospects.

Once a prospect completes your form, they can access the gated media assets until their cookie expires. If you use progressive profiling to gate your content, prospects will be shown the form on future visits until they’ve completed all your progressive questions.

It is on our roadmap to add a Grace Period feature. You will be able to set a time frame when the prospect can access gated content in a dynamic form without being shown additional questions.

Key Features

  • Included in the Form Composer
  • Compatible with forms embedded in Act-On Landing Pages and on external pages
  • Supports standard form redirects (so you can show users a thank you page in addition to the content download)


  • Generate more ‘self-qualified’ inbound leads with content relevant to their needs
  • Gain personalized insights to customize your lead nurturing
  • Use with dynamic forms to collect more information each time a prospect visits

New Form Composer

Attach Media Content to Your Form

  1. Open the Form Composer, select the Properties tab, and go to the Response Page section
  2. Add your redirect URL to the Response tab, then open the Gated Content tab
  3. Click the + icon and select one or more pieces of content
  4. Click OK to close the Response Page section

Retrieve Gated Content URLs

Please note: Gated Content URLs are different for forms embedded in Act-On landing pages than those embedded externally. Check the relevant steps below for how to get the URL.

Gated URL from Act-On Landing Page

  1. Once you’ve completed and saved your form, click the Embed tab and create a new Landing Page or edit an existing one – you will enter the Landing Page Composer
  2. On the Properties tab, scroll down to the Gated Content URLs section
  3. Locate the form and content of choice from the list of Gated Content URLs
    • If you have multiple forms on the same landing page, they will be listed in the order they were added, with each piece of associated content listed below
       You can also access your Gated Content URLs using the ‘Get Public URLs’ option in the Landing Page and Forms listing pages.
  4. Copy the URL for the correct form and content
  5. Use this URL to link to your Gated Content

Gated URL from External Page

  1. Once you’ve completed and saved your Form, select the Embed tab and go to the External Pages section.
  2. In the External Page URLs tab, add the URL of the page where your form will be embedded in order to declare the domain.


3. Navigate to the External Pages slideout and then to the Gated Content URLs tab and add the full URL path of the page where your form will be embedded (e.g.


  • The Gated Content URLs section only appears after you have added the gated content to the form - see steps above.
  • Gated Content links will be generated from the URL you enter in this section. Be sure to add the full address (not just the domain) to ensure your visitors are sent to the right page.

Screen Shot 2018-09-11 at 4.18.31 PM.png

4. Once you've added the full URL of the page where your form will be embedded, copy the Gated Content URL that Act-On provides.

5. Use this URL wherever you want someone to download the asset. If the user has not filled out your form yet, the link will take them there; if they have, the link will take them to the content.

Note: If there are multiple pieces attached to your form a distinct URL will be shown for each – copy the appropriate URL to link to that piece of content.

Screen Shot 2018-09-11 at 4.47.23 PM.png

5. To embed the form on your external page navigate to the Embed Code tab, copy the provided Javascript embed code and add it to your page.

Screen Shot 2018-09-11 at 4.53.49 PM.png

Please Note: Due to restrictions on forcing content downloads on iOS devices the Response page will not be shown for forms that are completed on these devices. Instead, the visitor will be redirected to the content where they can manually initiate a download.


Classic Form Builder

  1. Click on Content, and click Media Library.
  2. Hover over your document or media link and click the Down Arrow > Gated Content URL.
    Media Library - Gated Assets.png
  3. Click Add and specify the form you would like to be associated with this content
  4. Click Create
  5. A unique URL is generated which is to be used if you wish to have the content gated

Please note:

This URL is independent from the forms Public URLs and can be used only if you wish to require visitors to submit a form before being able to access the content.

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