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Act-On Software

Creating a Hidden Field

AUDIENCE: Administrators, Marketing Users


When creating a form, you may want to capture data that you don't explicitly request from a user.

Act-On allows you to do this through the use of hidden fields that submit data in the background of the form. The data you collect could be a static value for all form submissions, or it could be specific information you may already know about a customer (this option is only available when including a form link in an Act-On email message).   

  1. Navigate to Content > Forms and create or edit a Form
  2. Drag a hidden field block onto the Form
  3. Enter the label to use for the field
  4. To capture a URL parameter in the field, select Grab URL Parameter and enter the parameter name
    (eg., to capture 'blue' from '&color=blue', enter color)
  5. To record a static value for all form submissions, type it in the Static Value box
  6. To record a personalized value based on the contact's information, click the magic wand icon and choose the personalization field
    • Remember: this field is only available if the contact clicks the form link from an Act-On email message
  7. Enter the Field Name and Column Name for the List you will be using
  8. Click OK

Classic Forms

Add a Static Hidden Field

  1. Navigate to Content > Forms and create or edit a Form
  2. Hover over End of Form Fields, and click New
  3. Click Hidden Field, and click OK.
  4. Once the field is inserted, select the proper Data Field Name by clicking the cylinder to the right and selecting from your standard field names. You may also simply type in the desired field
  5. In the Data Field Value field, input the value you would like to populate for each submission (e.g., you may have a Data Field Name of 'Lead Source' and a Data Field Value of 'Web Registration Form' for all form submitters)
  6. Click Submit
  7. Click Finish
  8. Click Save
  1. Click on Content, and choose Forms
  2. Hover over the form you would like to update, and select the green Down Arrow (the arrow will turn blue). You may also create a new form by clicking the New button in the upper right corner of the page
  3. Hover over End of Form Fields, and click New
  4. Click Hidden Field, and click OK.
  5. In the Data Field Value area, insert a personalization field that corresponds exactly to the Column name in the list you will send to via an Act-On message. For example, if you would like to insert the Customer ID field from a particular Marketing list, insert the Data Field Value of:
    {{Customer ID}}
  6. Click Submit
  7. Click Finish
  8. Click Save

When adding the form link to your message, be sure to use a Marketing list with the corresponding Column name and select the Prefill option for the form link.

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