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Act-On Software

Subscription Management Overview

AUDIENCE: Administrators, Marketing Users
OBJECTIVES: Define Subscription Management and identify its advantages

 

Subscription Management allows your prospects to subscribe to specific email categories from your organization.

You can create a custom page that lists various email subscription categories, as well as an option to opt-out of receiving future email.

After enabling Subscription Management, prospects who click the opt-out link within an email will be provided the page that lists the various email subscription categories as well as the opt-out option.

Below are some advantages of using Subscription Management:

  • Lowers the likelihood of receiving spam complaints from email recipients
  • Ensures specific emails are sent to prospects who requested that type of email
  • Provides you with a specific list of contacts for each email type
  • You can create segments within your Act-On Marketing lists based on subscription categories
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