AUDIENCE: Administrators, Marketing Users
OBJECTIVES: Define Subscription Management and identify its advantages
You can create a custom page that lists various email subscription categories, as well as an option to opt-out of receiving future email.
After enabling Subscription Management, prospects who click the opt-out link within an email will be provided the page that lists the various email subscription categories as well as the opt-out option.
Below are some advantages of using Subscription Management:
- Lowers the likelihood of receiving spam complaints from email recipients
- Ensures specific emails are sent to prospects who requested that type of email
- Provides you with a specific list of contacts for each email type
- You can create segments within your Act-On Marketing lists based on subscription categories