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Act-On Software

Subscription Management Overview

AUDIENCE: Administrators, Marketing Users
OBJECTIVES: Define Subscription Management and identify its advantages

 

Subscription Management allows your prospects to subscribe to specific email categories from your organization.

Advantages of Using Subscription Management

  • Lowers the likelihood of receiving spam complaints from email recipients
  • Ensures specific emails are sent to prospects who requested that type of email
  • Provides you with a specific list of contacts for each email type
  • You can create segments within your Act-On Marketing lists based on subscription categories

How It Works

  1. Set up the feature – this creates a custom page with various email subscription categories, as well as an option to opt-out of receiving future email
  2. Add Subscription Management to your emails
  3. Check your Subscription Management List to see prospects who clicked the opt-out link in your emails, then selected to opt in/out of your various email subscription categories
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