Customers leveraging the Account Based Marketing module are additionally provided with a roll-up of each individual’s score to provide a score for the account as a whole. The top of the report provides key information for the account which remains visible while viewing any of the information in the tabs below. When viewed from within Act-On, the top right of the report offers a Back button which will return you to your previous page. Also located in the top right of the page is an email button which allows you to send a new message to all Contacts and Leads associated with the Account record in your CRM.
The Account Report relies on record relationships which are obtained from CRM syncs with Salesforce, SugarCRM, or Microsoft Dynamics CRM. If your sync has not been configured in the Connectors or CRM Administration pages, the Account Report will not be available in your account.
The Summary tab of the Account Report displays a cumulative summary of all behaviors and activities as well as the total score for the account. If you have configured Account Based Marketing, the Score card will display the cumulative score for the account. If the Score card instructs you to “Click to Setup” then please follow the instructions for configuring Account Based Marketing. Clicking the Score card reveals how points have been gained by behavior type. Each of the behavior cards offers a count of the total behaviors of that type from all individuals in the account. Clicking on any of these cards takes you to a filtered view of the Timeline tab to display only behaviors of that type.
The Timeline tab provides a cumulative timeline of behaviors for all Leads and Contacts in the Account. The contact’s name is attached to each activity so you know which contact is associated with the behavior. The Timeline can be filtered by either behavior type or Lead/Contact name via the filter button in the top right. By default, the timeline displays all activities from all contacts.
The Contacts tab provides you with a list of all Leads and Contacts in the account. Here you may select one or more contacts to send them an email. The Actions menu for each contact allows you to send the contact an email or view their Contact Report.
The Association tab lists all synced, related record types except Leads and Contact records. This may include Opportunity or Campaign records which can be viewed in a tabular view of the fields and values on each object via the Actions menu on the right of each listed record. When viewing the data on these related records, the values are protected from changes to prevent undesirable effects in the CRM. Viewing the fields and values in these associated records can be very helpful in crafting or troubleshooting segmentation rules which leverage this data.
The Info tab provides you with a tabular view of the synced fields and values attached to the Account record. Unlike the Contact Report, these values are not editable as a precaution against undesirable downstream effects to your CRM.