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Act-On Software

Conversion Tracking with Google Analytics

You can connect Act-On with Google Analytics to track your conversions and completed marketing goals.

This Google help page explains the details of the process. First, you will create goals in Google Analytics and set the criteria for tracking them. Once that's done, you can embed the Google Analytics tracking ID on your Act-On pages and set up campaign tracking to enable Act-On content to count towards those goals.

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